Celebrating Community Festival
Frequently Asked Questions
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How is this Event Different from Other Local Events and Expos?
The Event is Refreshingly Different! The event is planned by your local Chamber of Commerce, an organization whose brand is very well recognized by consumers and businesses alike. Secondly, the event an outdoor, fun, family friendly, festival environment which not only attracts more customers, and keeps residents at the event longer! This helps you maximize your branding and helps you generate more leads. Why is the Chamber of Commerce Doing the Events? The Celebrating Community Festivals are planned across the NW Valley support the mission and purpose of a Chamber. The events reflect the Chamber’s fervently-held belief that the health of the business community and the health of the larger community in which it lives are inseparable. This event supports the mission of the Chamber which is to build a stronger community, champion economic prosperity, foster a pro-business climate, and to improve the quality of life in our region. We connect residents and businesses in a fun way that is good for the local economy. Is Event Marketing is Right For My Business? Face-to-face marketing events should be considered as part of your overall marketing strategy. A comprehensive marketing strategy should consider six elements: 1. Interactive Marketing, 2. Advertising, 3. Sales Promotion, 4. Direct Marketing, 5. Personal Selling, and 6. Publicity/PR. Just like John Wanamaker said, “50 percent of advertising is a waste of money. The problem is you don’t know which half!” The point is all of your advertising/ marketing works together. It’s all part of your branding process. I’m a vendor at low-cost or free events. Why do your events cost? Health fairs and other expos are different from our events. We leverage the Chamber brand name to market our events extensively through many platforms, increasing the odds of reaching more of the niche market whose attention you’re trying to capture. Our marketing efforts include social media ads, Shop Local SMS text marketing, the targeted distribution flyers to hundreds of local businesses, and Chamber of Commerce email lists, all of which cost money. What makes it worthwhile? What better way to be in front of people, reaching the demographic that will positively impact your business and increase your bottom line and name recognition? Finally, you get significantly larger space to promote your business vs. old-school events where tables are stacked in long rows, in tight quarters, that do not lend themselves to showing casing your business properly. Can I get a discount? We offer discounts to members of the Chamber and offer early bird registration specials, which many exhibitors take advantage of. What is the size of the booth and what do I get? The standard space is 8’deep x 10’wide. You will receive a table and two chairs. Businesses wishing more exposure might consider a corner space, end-cap or an island space. Is there any way to draw extra attention to my business? Sure! Be a sponsor (a variety of levels to choose from), offer a health screening, or give away a door prize! Sponsors receive many benefits prior to the event, during the event, and post event. How can I be sure people will stop at my booth? Make sure the person staffing the booth is engaging. Sitting and texting or talking on the phone signals to passersby that they aren’t important. Do something interactive so that guests want to stop and chat. We can help you with that if you need ideas. Move your table to the back or side, making your area more inviting. Be positive, upbeat, and engage the crowd … don’t wait for them to approach you! How can I be sure I’ll get a good return on my investment? When you leave that day, you won’t yet know your ROI. Even if you’re a retail person, follow-up is important for more sales. The fortune is in the follow-up. Collect leads and turn the leads into new business after the event. I can’t participate in the event. Is there anything else I can do to reach the guests of the event? Yes! We have “in spirit” advertising opportunities, that include signage on the stage, rest area, and water bottles. |
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