Grand Opening, Ribbon Cutting, & Ground Breakings
The Chamber does not plan events for you; we do make your events better.
(Free for Chamber Members)
See the Ceremonial Events Form at the Bottom of this Page
Grand Opening, Ribbon Cutting and Ground Breaking :
A ceremony event is a public ceremony conducted to inaugurate the opening or ground breaking event to the general public of a new building or business. Ceremonies can also be for groundbreaking events or a re-model. Some events virtual, with a picture or video podcast being done on-line, in-lieu of an actual on-site event.
Often, the ceremony is conducted in just the manner the name suggests: by tying a ceremonial ribbon across the main entrance of the building, which is then cut in a ritual manner by a dignitary to declare the building open for business. Similarly , a shovel is used to scoop the first load of dirt from a construction site.
The events are planned and executed by the businesses. Friends, invited guests, local community leaders, contractors, suppliers, are invited by the business to witness the event. Large ceremonial scissors and ribbon or ceremonial shovels are used for the event. The ribbon is frequently signed by the guests and preserved by the business as a keepsake. Many of the events also include tours of the business, the opportunity to meet the owner, and food and drink.
Because ceremonial events managed by the owner, there are no set rules. The events range from very simple, low-cost events to extravagant productions utilizing the services of professional event planners. A business should consider inviting business partners, financiers, vendors, contractors, employees, customers, friends, near-by businesses, and family to maximize attendance and to help celebrate this momentous occasion in a business’s history.
What are the benefits of holding a ribbon cutting or groundbreaking?
- Introduce the public to your business
- Familiarize the public with your product/services
- Familiarize the public with your physical location
- Begin building a customer base
- Generate leads and sales from attendees
Types of Activities that Lend Themselves to Ribbon Cuttings:
- Businesses that have opened its doors within the past six months
- Moved to a new location due to expansion
- Has been remodeled or has expanded its current location
- Celebrating a milestone anniversary
- Performing a groundbreaking
The Chamber does not plan your event; we do make your ribbon cuttings better.
How the Chamber Can Help You Plan Your Your Event:
- Provide you “giant scissors” and ribbon at no cost
- We can supply you with up to six gold painted ceremonial shovels
- Make available up-to 12 OSHA approved Ceremonial hard hats (royal blue and yellow)
- Loan out a portable PA System (Please confirm availability)
- A brass plated raffle drum (holds up to 1,000 door prize tickets)
- List your ribbon cutting on the Chamber’s Community Calendar (please submit a calendar request, with- 30 days notice)
- Bring the event to the attention of the Chamber’s Board of Directors, Ambassadors and our members in special announcement and calendar listings. We do not send out email blasts, mail flyers or distribute flyers on behalf of the member. We do post the event on our calendar and list the event with all our upcoming event announcements.
- If a member of the Chamber’s Leadership Team or Ambassador is present they can provide additional congratulatory remarks.
- If you send us a picture of your event, we will post in on our Facebook page.
- The Chamber does not provide event planning services and can not guarantee attendance, media coverage, or direct marketing services.
- The above services are free of charge to members. Non-members will be charged a fee for the services, which is listed in the Chambers shopping cart at www.surpriseregionalchamber.com
What Should a Business Do:
Click here for a Check List
Because ceremonial events are events planned by the business, there are no set rules. To make your event successful, you may carefully consider the following:
- We strongly encourage you to market and promote your event to increase the attendance and awareness of your business’s opening.
- Invite everyone you know! Invite your family, friends, past, current, and potential customers, business associates (including your accountant, banker, and landlord/property owner), suppliers, your employees, the media, neighboring businesses, and government officials. Remember this is you event, if possible assign an employee this event as a project.
- Take pictures at the event and publish a photo in your social media, website or broadcast emails
- Schedule your event on the Chamber’s community calendar, preferably 30 days prior to the event.
- We have found Tuesdays, Wednesdays, and Thursdays are usually the best days during the week for attendance.
- Please check out the ceremonial Scissors and ribbon a day early if you event is after 5 pm, weekends and holidays.
- Determine who will cut the ribbon or shovel the first dirt. The owners or top executives most frequently do the honors, but each business is different and can pick whomever they like.
- Take photos. Some businesses will take multiple photos with various groups of people before actually cutting the ribbon. Photos might include employees, family, dignitaries, Chamber members, business partners, and Ambassadors, for example.
- Your remarks or speech. This is usually done when everyone is gathered before cutting the ribbon.
- Consider having giveaways, especially logo items that guests can take back to their offices.
- Utilize the Chamber on-line directory to find event planners, media companies, promotional vendors, party rental supplies, or digital marketing consultants.
- Food and beverage is not required, but it makes a nice touch, and may improve your turn-out
- Be sure to have plenty of brochures/flyers/information available!