How the Chamber Can Help You Meet your Marketing Objectives
In marketing products and services, you have many tools at your disposal to ensure you reach specific target audiences and marketing goals. Below is a list of the basic promotional activities of the Chamber categorized by public relations,advertising, sales promotion, direct marketing, personal selling/relationship building.
Most elements of the marketing mix are more effective when combined with other elements or mixed up. Here is a summary, Your Chamber staff person can help select the best combination of activities to meet your specific goals.
These activities promote a positive image, generate publicity and foster goodwill with the intent of increasing sales, generating a favorable community image or enhancing your community clout or simply name association a well respected organization.
- Chairman’s Circle
- Hosting special events (mixers, socials, ribbon cuttings)
- Event sponsorship (Title, Presenting, Partner, Table Sponsors, Speaker Sponsors, etc.)
Advertising is any paid form of media communication. This includes print ads in magazines, trade journals and newspapers, radio and TV announcements, Web-based visibility-building, and billboards. Advertising is a nonpersonal promotional activity because the seller has no direct contact with the potential customer during the communication process.
- Various Chamber Publications (both in print and digital)
- Visitor Pocket Guide
- Chamber Resource and Relocation Directory
- Websites (Chamber, Visitor, Shop Local)
In-store demonstrations, displays, contests and price incentives (50 percent off, buy-one-get-one-free) are sales promotion techniques.
- Digital Text Marketing
- Visitor and Tourism ( displays, brochure distribution)
A form of advertising aimed directly at target customers (usually in their homes or offices) that asks the receiver to take action, such as ordering a product, clipping a coupon, phoning a toll-free number or visiting a store. Catalogs, coupon mailers and letters are common forms of direct marketing.
- E-mail blasts
- Shop local Campaigns
Personal Selling/Relationship Building
Face-to-face communication between buyer and seller.
- VIP relationship building events
- Monthly breakfast meetings
- Lead groups
- Women in Business
- Meet your Elected Official
- Committees and Board
- Chairman Circle events