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Digital Marketing Class
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8/31/2017
When: Thursday, August 31, 2017
5:00 PM
Where: Surprise Regional Chamber of Commerce Conference Room
16126 N. Civic Center Plaza
Surprise, Arizona  85374
United States
Contact: Chris Amos
480-263-0382

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Ever heard email marketing is “dead?” We’ve heard it too. Now, how many times have you checked your email today? …right. How about text marketing?

 

We can be really quick to jump to conclusions about the newest fad or technology and its relevance to a business’s marketing mix. However, email accounts for the highest return on investment among the various marketing channels, with about 67% of businesses listing it as their highest earner. That’s because it’s one of the cheapest ways to reach customers immediately and directly. Texting on the other hand is one of the fastest and lowest hassle person-to-person communications vehicles out there. It’s one of the hottest marketing tools we can get our hands on. When it comes to text, 94% of SMS text messages are opened within three minutes of receipt. In fact, according to EZ Texting, SMS marketing performs four to five times better than online advertising when creating brand awareness and encouraging purchasing.

 

Is your business sending emails or utilizing an SMS to connect with clients? If not, we’ve got some serious stuff to cover!